:root{
  --navy:#1C486F; --navy-dk:#0E2940; --navy-md:#153A59; --orange:#F44101; --orange-dk:#C8350A;
  --ice:#EAF1F7; --ice-2:#F4F8FB; --white:#FFFFFF; --ink:#16303f; --gray:#51677a; --line:#D6E2EC;
  --steel:#5A6B78; --good:#1B7A3D;
  --maxw:1180px; --r:16px; --r-lg:22px;
  --sh:0 14px 34px rgba(14,41,64,.12); --sh-sm:0 6px 16px rgba(14,41,64,.10);
  --f-display:'Archivo',system-ui,sans-serif; --f-body:'Inter',system-ui,sans-serif;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:var(--f-body);color:var(--ink);background:var(--white);line-height:1.6;-webkit-font-smoothing:antialiased}
img,svg{max-width:100%;display:block;height:auto}
a{color:inherit;text-decoration:none}
h1,h2,h3,h4{font-family:var(--f-display);line-height:1.08;letter-spacing:-.01em;color:var(--navy)}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.eyebrow{font-family:var(--f-display);font-weight:800;font-size:.8rem;letter-spacing:.18em;text-transform:uppercase;color:var(--orange)}
.section{padding:84px 0}
.section--ice{background:var(--ice-2)}
.section--navy{background:var(--navy-dk);color:#dce8f1}
.section--navy h2,.section--navy h3{color:#fff}
.lead{font-size:1.15rem;color:var(--gray);max-width:62ch}
.section--navy .lead{color:#bcd0e0}
.center{text-align:center}
.center .lead{margin-inline:auto}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.5rem;font-family:var(--f-display);font-weight:700;font-size:1rem;
  padding:.85rem 1.5rem;border-radius:999px;border:2px solid transparent;cursor:pointer;transition:.18s ease;white-space:nowrap}
.btn--primary{background:var(--orange);color:#fff}
.btn--primary:hover{background:var(--orange-dk);transform:translateY(-2px);box-shadow:0 10px 24px rgba(244,65,1,.32)}
.btn--ghost{background:transparent;color:var(--navy);border-color:var(--line)}
.btn--ghost:hover{border-color:var(--navy);background:var(--white)}
.btn--white{background:#fff;color:var(--navy)}
.btn--white:hover{transform:translateY(-2px);box-shadow:var(--sh-sm)}
.btn--lg{padding:1.05rem 2rem;font-size:1.08rem}
.btn--block{display:flex;width:100%;justify-content:center}

/* header */
.site-header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.92);backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line)}
.nav{display:flex;align-items:center;justify-content:space-between;height:74px;gap:1rem}
.nav__logo img{height:38px}
.nav__links{display:flex;align-items:center;gap:1.6rem;list-style:none}
.nav__links a{font-weight:600;font-size:.98rem;color:var(--ink);transition:.15s}
.nav__links a:hover{color:var(--orange)}
.nav__cta{display:flex;align-items:center;gap:.7rem}
.nav__toggle{display:none;background:none;border:0;cursor:pointer;width:42px;height:42px}
.nav__toggle span{display:block;width:24px;height:2.5px;background:var(--navy);margin:5px auto;border-radius:2px;transition:.2s}

/* hero */
.hero{background:linear-gradient(180deg,#fff 0%,var(--ice-2) 100%);overflow:hidden}
.hero__grid{display:grid;grid-template-columns:1.05fr 1fr;gap:48px;align-items:center;padding:64px 0 72px}
.hero__badge{display:inline-flex;align-items:center;gap:.5rem;background:rgba(244,65,1,.1);color:var(--orange-dk);
  font-weight:700;font-size:.82rem;padding:.4rem .85rem;border-radius:999px;margin-bottom:1.1rem;letter-spacing:.04em}
.hero__badge .dot{width:9px;height:9px;border-radius:50%;background:var(--orange);animation:pulse 1.6s infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.35}}
.hero h1{font-size:clamp(2.3rem,4.6vw,3.5rem);font-weight:900}
.hero h1 .hl{color:var(--orange)}
.hero p{font-size:1.18rem;color:var(--gray);margin:1.2rem 0 1.8rem;max-width:46ch}
.hero__cta{display:flex;gap:.9rem;flex-wrap:wrap}
.hero__art{position:relative}
.hero__art img{border-radius:var(--r-lg);box-shadow:var(--sh)}

/* stat strip */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
.stat{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:24px;text-align:center;box-shadow:var(--sh-sm)}
.section--navy .stat{background:var(--navy-md);border-color:#24557a}
.stat__num{font-family:var(--f-display);font-weight:900;font-size:2.1rem;color:var(--navy);line-height:1}
.section--navy .stat__num{color:#fff}
.stat__lbl{font-size:.92rem;color:var(--gray);margin-top:.4rem}
.section--navy .stat__lbl{color:#bcd0e0}

/* generic grid + cards */
.grid{display:grid;gap:24px}
.grid--2{grid-template-columns:repeat(2,1fr)}
.grid--3{grid-template-columns:repeat(3,1fr)}
.card{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:30px;box-shadow:var(--sh-sm)}
.card__ic{width:62px;height:62px;border-radius:16px;display:flex;align-items:center;justify-content:center;margin-bottom:16px}
.card__ic svg{width:30px;height:30px;fill:#fff}
.ic-navy{background:var(--navy)} .ic-orange{background:var(--orange)}
.card h3{font-size:1.25rem;margin-bottom:.5rem}
.card p{color:var(--gray);font-size:.98rem}

/* section heading block */
.shead{max-width:64ch;margin-bottom:44px}
.shead.center{margin-inline:auto}
.shead h2{font-size:clamp(1.9rem,3.4vw,2.6rem);font-weight:800;margin:.5rem 0}

/* dual path */
.paths{display:grid;grid-template-columns:1fr 1fr;gap:26px}
.path{position:relative;border-radius:var(--r-lg);padding:38px;overflow:hidden;color:#fff;box-shadow:var(--sh)}
.path--brand{background:linear-gradient(135deg,var(--navy) 0%,var(--navy-dk) 100%)}
.path--store{background:linear-gradient(135deg,var(--orange) 0%,var(--orange-dk) 100%)}
.path h3{color:#fff;font-size:1.55rem;margin-bottom:.5rem}
.path p{opacity:.92;margin-bottom:1.3rem}
.path .btn{margin-top:.4rem}

/* TV frame device */
.tvframe{background:#06151f;border-radius:20px;padding:14px;box-shadow:var(--sh)}
.tvframe__screen{background:linear-gradient(180deg,#123251,#0b2236);border-radius:10px;padding:26px;min-height:230px;
  display:flex;flex-direction:column;align-items:center;justify-content:center;position:relative}
.live{position:absolute;top:16px;left:16px;display:inline-flex;align-items:center;gap:.4rem;background:var(--orange);
  color:#fff;font-weight:700;font-size:.72rem;padding:.3rem .7rem;border-radius:999px}
.live .dot{width:8px;height:8px;border-radius:50%;background:#fff;animation:pulse 1.6s infinite}

/* category board */
.board{background:var(--navy-dk);border-radius:var(--r-lg);padding:32px;box-shadow:var(--sh)}
.board__head{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #24557a;padding-bottom:16px;margin-bottom:8px;flex-wrap:wrap;gap:10px}
.board__head h3{color:#fff;font-size:1.3rem}
.board__head .live{position:static}
.board__list{display:grid;grid-template-columns:repeat(2,1fr);gap:2px 28px}
.board__row{display:flex;align-items:center;justify-content:space-between;padding:11px 0;border-bottom:1px dashed #1d4straight}
.board__row{border-bottom:1px dashed #1d4a6b}
.board__row span{color:#cfe0ec;font-weight:500;font-size:.98rem}
.tag{font-family:var(--f-display);font-weight:700;font-size:.72rem;letter-spacing:.06em;padding:.25rem .6rem;border-radius:6px;text-transform:uppercase}
.tag--free{background:rgba(27,122,61,.18);color:#5fd089}
.tag--soon{background:rgba(244,65,1,.18);color:#ff8a5c}

/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;counter-reset:s}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:28px 24px;text-align:center;position:relative}
.step__n{width:54px;height:54px;border-radius:50%;background:var(--navy);color:#fff;font-family:var(--f-display);
  font-weight:800;font-size:1.5rem;display:flex;align-items:center;justify-content:center;margin:0 auto 14px}
.step:last-child .step__n{background:var(--orange)}
.step h3{font-size:1.12rem;margin-bottom:.4rem}
.step p{color:var(--gray);font-size:.92rem}

/* plans */
.plans{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;align-items:stretch}
.plan{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:34px;display:flex;flex-direction:column;box-shadow:var(--sh-sm)}
.plan--feat{border:2px solid var(--orange);box-shadow:var(--sh);position:relative}
.plan__flag{position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--orange);color:#fff;
  font-family:var(--f-display);font-weight:700;font-size:.74rem;letter-spacing:.05em;padding:.3rem .9rem;border-radius:999px}
.plan h3{font-size:1.35rem}
.plan__price{font-family:var(--f-display);font-weight:900;font-size:2.7rem;color:var(--navy);margin:.4rem 0 .1rem;line-height:1}
.plan__price small{font-size:1rem;font-weight:600;color:var(--gray)}
.plan__per{color:var(--gray);font-size:.95rem;margin-bottom:1.2rem}
.plan ul{list-style:none;margin:1rem 0 1.5rem;display:flex;flex-direction:column;gap:.7rem}
.plan li{display:flex;gap:.6rem;font-size:.96rem;color:var(--ink)}
.plan li svg{width:20px;height:20px;fill:var(--orange);flex:0 0 20px;margin-top:2px}
.plan .btn{margin-top:auto}

/* forms */
.formwrap{display:grid;grid-template-columns:1fr 1fr;gap:40px;align-items:start}
.form{background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:34px;box-shadow:var(--sh-sm)}
.form h3{font-size:1.4rem;margin-bottom:.3rem}
.form .sub{color:var(--gray);margin-bottom:1.4rem}
.field{margin-bottom:16px}
.field label{display:block;font-weight:600;font-size:.9rem;margin-bottom:.35rem;color:var(--ink)}
.field .req{color:var(--orange)}
.field input,.field select,.field textarea{width:100%;font-family:var(--f-body);font-size:1rem;padding:.8rem .9rem;
  border:1.5px solid var(--line);border-radius:10px;background:var(--ice-2);transition:.15s;color:var(--ink)}
.field input:focus,.field select:focus,.field textarea:focus{outline:none;border-color:var(--orange);background:#fff;box-shadow:0 0 0 3px rgba(244,65,1,.12)}
.field textarea{resize:vertical;min-height:90px}
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.consent{display:flex;gap:.6rem;align-items:flex-start;font-size:.86rem;color:var(--gray);margin:6px 0 18px}
.consent input{width:18px;height:18px;flex:0 0 18px;margin-top:3px;accent-color:var(--orange)}
.form__note{font-size:.8rem;color:var(--steel);margin-top:12px;text-align:center}
.err{border-color:var(--orange)!important}
.errmsg{color:var(--orange);font-size:.84rem;margin-top:8px;display:none}

/* success panel */
.success{display:none;background:#fff;border:2px solid var(--good);border-radius:var(--r-lg);padding:34px;box-shadow:var(--sh)}
.success.show{display:block;animation:fade .4s ease}
@keyframes fade{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.success h3{color:var(--good);font-size:1.45rem;margin-bottom:.5rem}
.bankbox{background:var(--ice);border:1px dashed var(--navy);border-radius:14px;padding:22px;margin:18px 0}
.bankbox h4{color:var(--navy);font-size:1.05rem;margin-bottom:10px}
.bankrow{display:flex;justify-content:space-between;gap:14px;padding:7px 0;border-bottom:1px solid var(--line);font-size:.95rem}
.bankrow:last-child{border-bottom:0}
.bankrow b{color:var(--navy);font-family:var(--f-display)}
.aside-info{background:var(--navy-dk);color:#dce8f1;border-radius:var(--r-lg);padding:34px}
.aside-info h3{color:#fff;margin-bottom:1rem}
.aside-info ul{list-style:none;display:flex;flex-direction:column;gap:1rem}
.aside-info li{display:flex;gap:.8rem}
.aside-info li svg{width:24px;height:24px;fill:var(--orange);flex:0 0 24px}
.aside-info .big{font-family:var(--f-display);font-weight:900;font-size:2rem;color:var(--orange)}

/* cta band */
.ctaband{background:linear-gradient(135deg,var(--navy) 0%,var(--navy-dk) 100%);border-radius:var(--r-lg);padding:54px;text-align:center;color:#fff;box-shadow:var(--sh)}
.ctaband h2{color:#fff;font-size:clamp(1.8rem,3vw,2.4rem);margin-bottom:.6rem}
.ctaband p{color:#cfe0ec;max-width:54ch;margin:0 auto 1.6rem}
.ctaband .btn+.btn{margin-left:.6rem}

/* prose (legal) */
.prose{max-width:78ch;margin:0 auto}
.prose h2{font-size:1.5rem;margin:2rem 0 .6rem}
.prose h3{font-size:1.15rem;margin:1.4rem 0 .4rem;color:var(--navy)}
.prose p,.prose li{color:var(--ink);margin-bottom:.7rem;font-size:1rem}
.prose ul,.prose ol{padding-left:1.3rem;margin-bottom:1rem}
.prose strong{color:var(--navy)}
.legal-meta{color:var(--steel);font-size:.9rem;margin-bottom:1.5rem}

/* footer */
.site-footer{background:var(--navy-dk);color:#aebfce;padding:60px 0 26px}
.foot__grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1.2fr;gap:40px;padding-bottom:40px;border-bottom:1px solid #1d4a6b}
.foot__logo{height:40px;margin-bottom:16px}
.site-footer h4{color:#fff;font-size:1rem;margin-bottom:16px;letter-spacing:.02em}
.site-footer ul{list-style:none;display:flex;flex-direction:column;gap:.6rem}
.site-footer a:hover{color:var(--orange)}
.foot__contact a{display:flex;gap:.6rem;align-items:center;margin-bottom:.6rem}
.foot__contact svg{width:18px;height:18px;fill:var(--orange)}
.social{display:flex;gap:12px;margin-top:14px}
.social a{width:38px;height:38px;border-radius:10px;background:var(--navy-md);display:flex;align-items:center;justify-content:center}
.social a:hover{background:var(--orange)}
.social svg{width:18px;height:18px;fill:#fff}
.foot__bottom{display:flex;justify-content:space-between;gap:14px;flex-wrap:wrap;padding-top:22px;font-size:.85rem;color:#7d97ab}

/* whatsapp float */
.wa-float{position:fixed;right:20px;bottom:20px;z-index:60;width:60px;height:60px;border-radius:50%;
  background:#25D366;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 22px rgba(0,0,0,.25);transition:.18s}
.wa-float:hover{transform:scale(1.07)}
.wa-float svg{width:32px;height:32px;fill:#fff}

/* cookie banner */
.cookie{position:fixed;left:16px;right:16px;bottom:16px;z-index:70;background:var(--navy-dk);color:#dce8f1;
  border-radius:14px;padding:18px 22px;display:none;align-items:center;justify-content:space-between;gap:18px;box-shadow:var(--sh);max-width:760px;margin:0 auto}
.cookie.show{display:flex}
.cookie p{font-size:.9rem}.cookie a{color:var(--orange);text-decoration:underline}
.cookie .btn{padding:.6rem 1.2rem;font-size:.9rem}

/* misc */
.kicker-row{display:flex;align-items:center;gap:10px;flex-wrap:wrap;margin-top:1.5rem}
.pill{background:#fff;border:1px solid var(--line);border-radius:999px;padding:.4rem .9rem;font-size:.85rem;font-weight:600;color:var(--navy)}
.split{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.checklist{list-style:none;display:flex;flex-direction:column;gap:.9rem;margin-top:1.2rem}
.checklist li{display:flex;gap:.7rem;align-items:flex-start}
.checklist li svg{width:22px;height:22px;fill:var(--orange);flex:0 0 22px;margin-top:2px}
.muted{color:var(--gray)}
.anchor{scroll-margin-top:90px}

/* responsive */
@media(max-width:920px){
  .hero__grid,.split,.formwrap{grid-template-columns:1fr}
  .hero__art{order:-1}
  .stats{grid-template-columns:repeat(2,1fr)}
  .grid--3,.steps,.plans{grid-template-columns:1fr}
  .paths{grid-template-columns:1fr}
  .board__list{grid-template-columns:1fr}
  .foot__grid{grid-template-columns:1fr 1fr}
  .nav__links,.nav__cta .btn--ghost{display:none}
  .nav__toggle{display:block}
  .nav__links.open{display:flex;position:absolute;top:74px;left:0;right:0;flex-direction:column;background:#fff;
    padding:18px 24px;gap:1rem;border-bottom:1px solid var(--line);box-shadow:var(--sh)}
  .section{padding:60px 0}
  .ctaband{padding:36px 24px}
}
@media(max-width:560px){
  .stats,.grid--2,.grid-2{grid-template-columns:1fr}
  .foot__grid{grid-template-columns:1fr}
  .ctaband .btn+.btn{margin:.6rem 0 0}
}

.form-center{max-width:720px;margin:0 auto}

.illus{width:100%;border-radius:22px;box-shadow:var(--sh);display:block}
.coverage{display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center}
.coverage .map{max-width:430px;margin:0 auto}
@media(max-width:920px){.coverage{grid-template-columns:1fr}.coverage .map{max-width:340px}}